Last Week's Homework

For last week’s homework, we were given a .csv file and asked to analyze the data. It turns out it was a map of the world: Also we were asked to answer the following questions about the Gotham typeface: What is the “Gotham” typeface and what is its design inspired by? From Wikipedia: Gotham is a family of geometric sans serif typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City. What type foundry drew and released Gotham? Hoelfer & Frere-Jones How much does this type foundry charge for the “Gotham Bundle” for a single computer? $299 How does that make you feel about fonts you’ve pilfered (if you have done so)? It makes me realize that I don’t understand what makes typography so valuable. Why are some gorgeous fonts like Helvetica free, but an equally beautiful font like Gotham costs $299? I basically don’t understand what I would be paying $299 for. Admittedly, I feel better about stealing fonts, knowing that I’m saving myself $299. It’s like when you buy a dress that was originally $100, but you get it on clearance for $10. And briefly, who is Matthew Carter and what did he contribute to digital typography? Matthew Carter is a type designer. Carter’s career in type design has witnessed the transition from physical metal type to digital type. He contributed many fonts, two of the most popular (at least in the web-o-sphere) are Georgia and Verdana.

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